Issue
|
Date |
Subject line |
Topics |
| 43 |
August 30 |
40+ years, in 5 minutes |
6 suggestions for life and career, from 42 years (so far) in B2B tech sales and marketing |
| 42 |
August 22 |
Who should lead your sales team? Deal coach or systems builder? |
|
| 41 |
August 15 |
Get by with a little help from your friends |
Communities for revenue leaders |
| 40 |
August 8 |
How sales & marketing are adapting | What’s happening with account-based marketing |
|
| 39 |
August 3 |
How Covid-19 has changed B2B buying |
|
| 38 |
July 26 |
How trustworthy are you and your company? |
|
| 37 |
July 19 |
When customers say no to a case study | Priceless sales & marketing advice, fast and at no cost | Avoid board meeting boredom |
|
| 36 |
July 12 |
How to negotiate a winning proposal | What not to do when you’ve lost a deal |
|
| 35 |
June 28 |
Should your sellers create their own content? | How to establish thought leadership |
|
| 34 |
June 13 |
Brand-led demand gen: Ideas you haven’t considered |
Brands and branding; lead generation; demand generation |
| 33 |
June 7 |
How lead-gen inefficiency leaves your sellers hungry |
|
| 32 |
May 30 |
Rethink your lead-gen performance |
How to improve the very poor performance of most B2B lead-gen programs |Try “The State of Demand Gen” podcast | Don’t put an agency or junior marketer in charge of a big pay-per-click ad program you don’t understand |
| 31 |
May 16 |
4 old-school beliefs | Produce more and better webinars |
|
| 30 |
May 9 |
Enterprise sales without face-to-face meetings? | How to find accounts that are shopping for software like yours |
|
| 29 |
May 2 |
Grow revenue through your current customers |
Pricing and customer-retention strategies |
| 28 |
April 25 |
Job prospects for revenue leaders | 7 scenarios for recovery | Updated expectations of revenue leaders | Make your web content easier to find | Most common SaaS revenue models | New tool: How to reach your target audiences |
|
| 27 |
April 18 |
Start zigging | Learn LinkedIn |
|
| 26 |
April 11 |
See how your peers are doing | Bring your best to video calls | Try this to control fear | Can customer intent data work for you? |
|
| 25 |
April 4 |
Ripples become a tsunami | Find prospects who are shopping | Prepare for marketing budget cuts |
Customer intent data. Ways to justify marketing costs to protect recurring revenue. Ideas for small, peer-to-peer videoconferences. |
| 24 |
March 28 |
How the virus attacks sales pipe | Prospecting in the time of COVID-19 | Videoconferences: 2 ways to improve them |
|
| 23 |
March 21 |
Powering through: What to do |
12 ideas for revenue leaders to get through the next few weeks |
| 22 |
March 14 |
A sales method for uncertain times | COVID-19 resources |
Top books on value selling and complex sales. |
| 21 |
March 7 |
Make like a cockroach | Coronavirus black swan | Manage your ‘scary factor’ | Canceled industry events |
|
| 20 |
February 29 |
Your sales & marketing content (meh) |
|
| 19 |
February 22 |
Sales & marketing window dressing? | Account exec performance & pay |
|
| 18 |
February 16 |
Beacon of light for product managers | Profit from headwinds | Smart use for interactive content | New support group for revenue leaders |
|
| 17 |
February 10 |
Can sales tech save your bacon? Only if you do this… |
|
| 16 |
February 2 |
6 SaaS trends to float your boat |
|
| 15 |
January 26 |
Crazy quotas | 3x case studies | Heresy! |
|
| 14 |
January 20 |
Swipe revenue from your competitors | How much to pay sales reps | Help your SDRs reach the C-Suite | Get more from your trade shows |
|
| 13 |
January 12 |
Quota club conundrum | Top SaaS performance metric | Get more done faster | Up your webinar game | New SaaStr U |
|
| 12 |
January 5 |
Tapeworms & consultants | SaaS status & predictions | How much funding do you need? | Measure the sales productivity of any company | Customer Success & Sales: Kissing cousins | What SMBs look for in SaaS solutions |
|
